Senior PR Manager

Location: Düsseldorf, Germany

Our client is an international network equipment producer.

Responsibilities:

• Planning & conception of innovative PR-marketing actions and long-term strategies for the continuous optimisation of PR-efficiency.
• Maintaining and expanding press relations by developing contacts with media representatives and ensuring that core messages are communicated accurately.
• Responsibility for speaker handling by identifying relevant speaking opportunities and preparing our leaders for their appearances to maximise impact.
• Creating stories and news around products, campaigns, and the company to maximise visibility and conversion via media.
• Closely and strategic collaboration with media buy manager to maximize efficiency to deliver exposure and traffic to products and campaigns.
• Analysis of PR data to monitor and optimise campaign success by optimizing target media, target audiences, media channels and other factors.
• Work closely with the team to ensure cohesive and integrated marketing campaigns.

Profile:

• Graduated in field of Marketing, Communications, Business Administration, economics, or other comparable fields
• Previous experience in PR is required
• Proven track record driving demand generation and growth
• Strong analytical skills, ability to turn insights into actions, result oriented, and a thorough way of working
• Open-minded, team oriented, challenging mindset and the ability to keep focus on important targets
• Familiar with MS Office and common applications for PR work
• Fluent in German and English in both written and verbal

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